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You work with me, not a rotating cast of juniors. Strategy, execution, and accountability stay in one lane.
Retention architect
Hugo Lebreton
I build high-performance retention engines for e-commerce brands that want to grow sustainably.
I work at the intersection of lifecycle marketing, product, and growth, helping brands turn email, SMS, and on-site experience into compounding revenue.
I'm also the founder of Usermade©, a Shopify Partner, and I work hands-on across Klaviyo, retention strategy, CRO, and paid acquisition so the full system moves together, not in silos.
Methodology
How I work
Builder + operator
I audit, prioritize, and ship: flows, templates, segments, and tests, so recommendations become live revenue.
Revenue-first
Retention work is measured against ROI and payback, not vanity sends or checklist tasks.
Track record
Results
Mora Girls
+67.4%
Growth for Mora Girls since I took over
20%
Of total revenue from email
+7.9%
AOV improvement
Lifecycle program rebuild for a DTC apparel brand: segmentation, flows, and campaign rhythm aligned to margin and inventory.